D2C Insider
With its affable ape and spotty bananas, the sun care company hopes this year's educational push will move people from awareness into action. Read the whole story
The language app's new 'Learn Japanese' effort dives deep into anime roots, right down to classic memes and show-specific vocabulary. Read the whole story
It may be popular in other countries, but American consumers are still shy about clicking "buy" on social media. Read the whole story
Tubi scores well with positive consumer reviews, while TikTok's strength comes from being preinstalled on mobile devices. Read the whole story
Still, the CTV ad fraud rate was 0.6% for validation-protected campaigns globally. Read the whole story
"Some Things Are Better Hard" consists of vignettes in which normally hard objects -- such as a fencer's sword -- go limp during use. Read the whole story
Sophie Bambuck says building relevance with younger consumers means being more human. Read the whole story
COMMENTARYNufabrx specializes in the controlled delivery of vitamin supplements and medication through clothing. Only a few years old, the product and the concept have … Read the whole story
- COMMENTARY
For one: Apply zero-party data and strong customer experience processes that allow brands to listen to their customers' pain points. Read the whole story
