Marketing Daily
Friday, September 22, 2006
  • Health Care Reform In Aisle 2

    Wal-Mart's plan to test $4 generic drugs covering nearly 300 common prescriptions is just the latest example of how determined retailers are to become … Read the whole story

  • Kimberly-Clark Picks Kellogg's Exec As First CMO

    Kimberly-Clark Corp., the maker of Kleenex and Huggies diapers, named Anthony J. Palmer, a veteran global business executive from Kellogg, as its first chief … Read the whole story

  • Spinach Growers Plot Strategy To Battle E. Coli Scare

    It won't make sense to promote the safety of fresh spinach to consumers until the U.S. Food and Drug Administration gives the green light, … Read the whole story

  • New Alltel Ads Beckon: Come And Get Your Love

    Alltel Wireless' fully integrated ad campaign for My Circle, its exclusive calling network feature, uses the tagline "come and get your love." But the … Read the whole story

  • MasterCard Adds European Marketers

    Pedro Rangel was named group head of marketing and Paul Vandermoere head of communications for MasterCard Europe. The two new positions stem in part … Read the whole story

  • All-Day Breakfast Suits 24/7 Americans Just Fine

    Its size drew attention when McDonald's announced a test of all-day breakfast this week. Other fast-food chains that already do it say the strategy … Read the whole story

  • Auto Incentives Will Continue Through Year

    Despite major production cuts from GM, Ford and DaimlerChrysler, the global auto market will remain mired in overcapacity. So buyer incentives won't go away … Read the whole story