Marketing Daily
Monday, September 25, 2006
  • Campbell's Launches 'Lower Sodi-Yummm' Soups

    Campbell Soup Co. claims a taste advantage in an advertising campaign launched Sunday for its new lineup of 31 lower-sodium soups made with all-natural … Read the whole story

  • Coach Adds Fragrance To Its Portfolio

    Coach is extending the scent of its brand beyond the smell of leather. Through a new partnership with Estee Lauder, the handbag manufacturer is … Read the whole story

  • H&M and Zara Lead Fast-Fashion Invasion

    Two fast-fashion chains that turn runway looks into retail bargains are gaining footholds in the U.S.--and more. When is the last time you heard … Read the whole story

  • Macy's Reunites Dynamic Marketing Duo

    Look for the new Macy's to ramp up its marketing message. Brad Jakeman, part of the duo credited with Citigroup's "Live Richly" campaign, is … Read the whole story

  • Elizabeth Arden Set to Launch Age-Delay Line

    Actress Catherine Zeta-Jones will be the face of anti-aging next year, when cosmetics company Elizabeth Arden launches an "age-delay" product it calls Intervene Pause … Read the whole story

  • Marketers Feted As Online All Stars

    Tonight, MediaPost Communications honors its Online All Star winners at OMMA East in New York. Marketers receiving the designation are: Ted Moon of Sprint … Read the whole story