Marketing Daily
Monday, September 25, 2006
  • Campbell's Launches 'Lower Sodi-Yummm' Soups

    Campbell Soup Co. claims a taste advantage in an advertising campaign launched Sunday for its new lineup of 31 lower-sodium soups made with all-natural ... Read the whole story

  • Coach Adds Fragrance To Its Portfolio

    Coach is extending the scent of its brand beyond the smell of leather. Through a new partnership with Estee Lauder, the handbag manufacturer is ... Read the whole story

  • H&M and Zara Lead Fast-Fashion Invasion

    Two fast-fashion chains that turn runway looks into retail bargains are gaining footholds in the U.S.--and more. When is the last time you heard ... Read the whole story

  • Macy's Reunites Dynamic Marketing Duo

    Look for the new Macy's to ramp up its marketing message. Brad Jakeman, part of the duo credited with Citigroup's "Live Richly" campaign, is ... Read the whole story

  • Elizabeth Arden Set to Launch Age-Delay Line

    Actress Catherine Zeta-Jones will be the face of anti-aging next year, when cosmetics company Elizabeth Arden launches an "age-delay" product it calls Intervene Pause ... Read the whole story

  • Marketers Feted As Online All Stars

    Tonight, MediaPost Communications honors its Online All Star winners at OMMA East in New York. Marketers receiving the designation are: Ted Moon of Sprint ... Read the whole story