Campbell Soup Co. claims a taste advantage in an advertising campaign launched Sunday for its new lineup of 31 lower-sodium soups made with all-natural ... Read the whole story

Coach is extending the scent of its brand beyond the smell of leather. Through a new partnership with Estee Lauder, the handbag manufacturer is ... Read the whole story

Two fast-fashion chains that turn runway looks into retail bargains are gaining footholds in the U.S.--and more. When is the last time you heard ... Read the whole story

Look for the new Macy's to ramp up its marketing message. Brad Jakeman, part of the duo credited with Citigroup's "Live Richly" campaign, is ... Read the whole story

Actress Catherine Zeta-Jones will be the face of anti-aging next year, when cosmetics company Elizabeth Arden launches an "age-delay" product it calls Intervene Pause ... Read the whole story

Tonight, MediaPost Communications honors its Online All Star winners at OMMA East in New York. Marketers receiving the designation are: Ted Moon of Sprint ... Read the whole story