Marketing Daily
Friday, September 29, 2006
  • KB Toys Targets Grandparents Shopping For The Holidays

    In what it claims is a first for the toy industry, KB Toys next week rolls out a Grandparents Rewards Club to its 600 … Read the whole story

  • We Knew Boomers Are Into Sex--But Brand Switching?

    Contrary to popular myth, boomers and their parents are not stuck in their ways. They're worth courting, says AARP, in a new study, because … Read the whole story

  • Boomers Say Get Real in Your Advertising

    Another common theme at the Focalyst Executive Forum: Far too many depictions of over-50 boomers are not only misguided, but actually offensive to their … Read the whole story

  • When It Comes To Blogs, It Pays To Listen

    Starbucks doesn't actively engage in blogs, but it learns plenty about its brand by monitoring blogs set up by its baristas and consumers who … Read the whole story

  • Sara Lee, Kohl's, AMD Sponsor New AOL Game

    A $4 million sponsorship package supports the launch of AOL's new online game "Flushed Away," based on an upcoming film of the same name. … Read the whole story

  • Restaurants Chew On Trans Fats Issue

    Wendy's is rolling out new packaging that promotes its products as trans-fat-free. Other restaurant chains are still evaluating the implications of a plan by … Read the whole story

  • Cingular Rumored As Exclusive iPhone Carrier

    The companies are not talking, but Cingular Wireless is rumored to have a six-month exclusive window to provide Apple's long-awaited iPhone cell phone handset … Read the whole story