Marketing Daily
Thursday, October 5, 2006
  • CMO Spotlight: Herbert Says He Won't Kill The Aflac Duck

    On his first day as new chief marketing officer for insurance company Aflac, Jeffrey Herbert said he will build on the equity the brand … Read the whole story

  • Chevy Promo Invites College Kids To Live In Car

    Two-person teams at eight universities will vie for a chance to win a 2007 Aveo subcompact car by living in one for a week, … Read the whole story

  • Kohl's Mounts Largest One-Day Store Opening Ever

    Kohl's opens 65 new stores today in 30 states and is supporting the effort with increased marketing, particularly direct mail. The new stores feature … Read the whole story

  • Teens Flunk Themselves On Healthy Habits

    American teens are stressed, sluggish and concerned about smelliness. They're also disconnected from reality when it comes to healthy living. A new study on … Read the whole story

  • Behind The Numbers: Rebates And Lower Gas Prices Produce Mixed Effect On Truck Sales

    Lower gasoline prices combined with generous incentive deals are helping some automakers move their truck inventory, but doing nothing for others. While Toyota, Ford … Read the whole story

  • The Rich Are Different: They Hate Celebrities

    Targeting the wealthy? Findings from a new survey from The Luxury Institute suggest it's better to avoid using celebrity endorsements in advertising because it … Read the whole story