On his first day as new chief marketing officer for insurance company Aflac, Jeffrey Herbert said he will build on the equity the brand … Read the whole story

Two-person teams at eight universities will vie for a chance to win a 2007 Aveo subcompact car by living in one for a week, … Read the whole story

Kohl's opens 65 new stores today in 30 states and is supporting the effort with increased marketing, particularly direct mail. The new stores feature … Read the whole story

American teens are stressed, sluggish and concerned about smelliness. They're also disconnected from reality when it comes to healthy living. A new study on … Read the whole story

Lower gasoline prices combined with generous incentive deals are helping some automakers move their truck inventory, but doing nothing for others. While Toyota, Ford … Read the whole story

Targeting the wealthy? Findings from a new survey from The Luxury Institute suggest it's better to avoid using celebrity endorsements in advertising because it … Read the whole story