Marketing Daily
Friday, October 6, 2006
  • Pharma Spending Up 9%

    Pharmaceutical companies boosted advertising spending by 9 percent to $2.46 billion for the first half of this year, with magazine spending registering the highest … Read the whole story

  • New Macy's Passes First Hurdle; Sales Are Up

    So far, so good for the new Macy's, which was launched early last month with an aggressive marketing campaign. Yesterday, Federated Department Stores announced … Read the whole story

  • Motorcycles Become A Favorite Prop For Marketers

    Motorcycles are no longer associated with outlaws, as both sales and marketing tie-ins attest. Everyone from Chrysler to Home Depot is leveraging the emotional … Read the whole story

  • Moet Hennessy Puts Spanish Twist on Music Promo

    The wine and spirits group has extended its use of music-themed brand-building with a digital music download promotion. The regional campaign has a Spanish … Read the whole story

  • General Motors Terminates Alliance Talks

    GM failed to reach an agreement on a proposed alliance with Nissan and Renault. Speculation is that Renault chief Carlos Ghosn will next approach … Read the whole story

  • Verizon Wireless Sponsors Latin Grammy Giveaway

    In its ongoing campaign to court the Hispanic consumer, Verizon Wireless is promoting a chance to win tickets to the Latin Grammy awards. It … Read the whole story