Pharmaceutical companies boosted advertising spending by 9 percent to $2.46 billion for the first half of this year, with magazine spending registering the highest … Read the whole story

So far, so good for the new Macy's, which was launched early last month with an aggressive marketing campaign. Yesterday, Federated Department Stores announced … Read the whole story

Motorcycles are no longer associated with outlaws, as both sales and marketing tie-ins attest. Everyone from Chrysler to Home Depot is leveraging the emotional … Read the whole story

The wine and spirits group has extended its use of music-themed brand-building with a digital music download promotion. The regional campaign has a Spanish … Read the whole story

GM failed to reach an agreement on a proposed alliance with Nissan and Renault. Speculation is that Renault chief Carlos Ghosn will next approach … Read the whole story

In its ongoing campaign to court the Hispanic consumer, Verizon Wireless is promoting a chance to win tickets to the Latin Grammy awards. It … Read the whole story