Marketing Daily
Friday, October 20, 2006
  • Coke Names UK Agency Exec To Lead Global Marketing

    [Beverages] Jonathan Mildenhall is new vp of global marketing for Coca-Cola and will extend the "Coke Side of Life" campaign around the world. But … Read the whole story

  • Hershey Buys Organic Chocolate Maker

    [Food] The nation's largest candymaker took another bite of the premium chocolate market with the acquisition of Dagoba Organic Chocolate. Meanwhile, it plans to … Read the whole story

  • Saturn On Road Back: Like Always, Like Never Before

    [Automotive] GM's Saturn, the original consumer participation brand, is coming back after a decade-long decline. GM has big plans for it. Read the whole story

  • Build-A-Bear Workshop Heads Back To Stone Age

    [Retail] Build-a-Bear Workshop is heading back to the Stone Age for the holidays. The company, which will have 300 stores in operation worldwide by … Read the whole story

  • Wal-Mart Takes The Toy Gloves Off

    [Retail] Even before most kids have settled on a Halloween costume, Wal-Mart has fired the first shot in the Christmas toy wars, cutting prices … Read the whole story

  • Bare Escentuals Spawns Lower-Priced Copycats

    [Beauty] Avon and Jane cosmetics will be the next beauty makers to jump on the mineral makeup bandwagon, a new category started by the … Read the whole story