[Financial Services] With the Internet changing the dynamics of the business, Progressive, the nation's third-largest auto insurer, plans to increase ad spending while using … Read the whole story

[Beauty] Organic food chain Whole Foods Market is getting into the makeup business. This week it launches Mineral Fusion, a complete line of premium-priced … Read the whole story

Ethnography is a way to get at the real insights necessary for creative product breakthroughs. Two principals from Whole-Brain Brand Expansion discuss an "old … Read the whole story

[Automotive] Chrysler Group's Dodge division yesterday launched a significant multimedia campaign for the 2007 Nitro, its first mid-sized SUV. Ads take a masculine approach, … Read the whole story

[Research] Home Depot sees a big opportunity in the fact that 60 percent of Baby Boomers plan to stay in their existing homes for … Read the whole story

[Spirits] Crown Royal has been renovating barbershops around the country in a marketing effort to reach African-Americans at a key community gathering place. Read the whole story