Marketing Daily
Monday, November 6, 2006
  • Progressive CEO WIll Push Insurance Pricing Harder

    [Financial Services] With the Internet changing the dynamics of the business, Progressive, the nation's third-largest auto insurer, plans to increase ad spending while using ... Read the whole story

  • Whole Foods Puts On New Cosmetics Face

    [Beauty] Organic food chain Whole Foods Market is getting into the makeup business. This week it launches Mineral Fusion, a complete line of premium-priced ... Read the whole story

  • On New Products: Making Big Leaps

    Ethnography is a way to get at the real insights necessary for creative product breakthroughs. Two principals from Whole-Brain Brand Expansion discuss an "old ... Read the whole story

  • Dodge Rolls Out Multimedia Campaign For Nitro

    [Automotive] Chrysler Group's Dodge division yesterday launched a significant multimedia campaign for the 2007 Nitro, its first mid-sized SUV. Ads take a masculine approach, ... Read the whole story

  • Research Suggests Boomers Staying Put

    [Research] Home Depot sees a big opportunity in the fact that 60 percent of Baby Boomers plan to stay in their existing homes for ... Read the whole story

  • Crown Royal On The 'Cutting Edge'

    [Spirits] Crown Royal has been renovating barbershops around the country in a marketing effort to reach African-Americans at a key community gathering place. Read the whole story