The campaign includes 30- and 15-second spots in both English and Spanish, airing during tentpole moments including the NBA Playoffs and Finals. Read the whole story

The campaign focuses on real people -- an NFL linebacker, an Olympian and a genius -- for its preemie diapers. Read the whole story

State Farm has owned stanchion pad signage for two decades. The brand finally gave it a personality. Read the whole story

"Our current healthcare system is built to treat illness, not to create health," says Melissa Grady Dias, the new CEO at Measured Wellness. Read the whole story

Evian will be featured across Sphere platforms, including exclusive branding in select concession areas and custom content on the Exosphere. Read the whole story

For families earning over $100k per year, 75% said they ordered or ate out more than once per week. Read the whole story

Why a health awareness campaign featuring baseball? "When players say something, people tend to listen, and it becomes very relatable," says Merck exec. Read the whole story

"That's not a sustainable chart," the 4As' Matt Kasindorf concluded, using his hands as the best gestural explanation for the decline in agency compensation … Read the whole story