Top of The News
by Tanya Gazdik
Radio stations in Cincinnati, northern Kentucky and Dayton, Ohio, have taken the call letters of the fictional station portrayed in the late '70s to early '80s sitcom. Read the whole story
PHARMA
by Les Luchter
"This campaign is what 'Health Above All' looks like when you actually live it," says CMO. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The subject matter aligns with Hyundai Motor's "Progress for Humanity" vision, celebrating Korea's legacy of innovation and cultural influence. Read the whole story
INFLUENCER MARKETING
by Sarah Mahoney
The retailer hopes to turn social discovery into revenue, as it fights flat traffic and a middle-market squeeze. Read the whole story
SPIRITS
by Teresa Buyikian
Spot for St-Germain elderflower liqueur shows "Game of Thrones" actress luxuriating at a beach club with her friends. Read the whole story
RESTAURANTS
by Teresa Buyikian
Owen Han's viral ASMR-style videos explore the makings of a great sandwich. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Ferrara Candy spent more than a year deciding how to reinvigorate a Reagan-era favorite. Read the whole story
by Steve McClellan
The campaign will run during Mother's Day and Father's Day, offering what the agency calls "an emotionally resonant push for awareness," of trans youth … Read the whole story
by Fern Siegel
A cowboy guides shoppers to better experiences. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In over a decade of "transparency initiatives," trust between advertisers and agencies is actually trending lower. Read the whole story