Marketing Daily
Wednesday, November 22, 2006
  • Pepsi Gets Naked For Its Health Benefits

    [Beverages] PepsiCo's acquisition of Naked Juice Co. is part of its stated strategy to grow the business through products that address health and wellness. Read the whole story

  • Women Load Up On Lingerie And Comfy Loungewear

    [Apparel] Lingerie sales are hot and getting hotter. Items with both fashion and comfort are instant sell-outs. J.C. Penney's Ambrielle line will emphasize the ... Read the whole story

  • Ford Won't Skimp On Marketing, But May Shift Mix

    [Automotive] Ford's ongoing turnaround efforts include an increase in advertising spending for next year, but look for a shift in the mix. Ford is ... Read the whole story

  • Thanksgiving To Go Is On The Rise

    [Food] Thanksgiving To Go is on the rise thanks to no shortage of marketing efforts from the supermarkets, restaurants and caterers offering all sorts ... Read the whole story

  • Village Inn Taps Open Minds For New Creative

    [Restaurants] The Denver-based chain of family restaurants plans to introduce new creative next year but has no plans for a strategic shift in direction. Read the whole story

  • New Agency For Diet Coke Won't Mean U.S. Hunk

    [Beverages] Coca-Cola USA shifted its Diet Coke account to Wieden + Kennedy this week. New ads will break next year, but won't include a ... Read the whole story