[Beverages] PepsiCo's acquisition of Naked Juice Co. is part of its stated strategy to grow the business through products that address health and wellness. Read the whole story
[Apparel] Lingerie sales are hot and getting hotter. Items with both fashion and comfort are instant sell-outs. J.C. Penney's Ambrielle line will emphasize the … Read the whole story
[Automotive] Ford's ongoing turnaround efforts include an increase in advertising spending for next year, but look for a shift in the mix. Ford is … Read the whole story
[Food] Thanksgiving To Go is on the rise thanks to no shortage of marketing efforts from the supermarkets, restaurants and caterers offering all sorts … Read the whole story
[Restaurants] The Denver-based chain of family restaurants plans to introduce new creative next year but has no plans for a strategic shift in direction. Read the whole story
[Beverages] Coca-Cola USA shifted its Diet Coke account to Wieden + Kennedy this week. New ads will break next year, but won't include a … Read the whole story