Marketing Daily
Wednesday, January 3, 2007
  • Nissan Moves To Integrate Brand Marketing, PR Functions

    [Automotive] As the Web blurs the lines between marketing and PR, Nissan is handing responsibility for global marketing to Simon Sproule, its corporate vice … Read the whole story

  • New Year, New Job? Resolve To Read This First

    [Careers] It's a great time to be a marketer, and demand for expertise is leading more companies to go outside their industries for talent. … Read the whole story

  • Blog Ethics 101: New Rules Written Daily

    [Controversy] In the wake of the latest blogosphere outrage -- involving Microsoft giving bloggers Vista-loaded laptops for their review -- we examine the evolving … Read the whole story

  • Starbucks Starts Trans Fats Withdrawal

    [Restaurants] Starbucks is taking out the trans fats from baked goods served at stand-alone stores in 10 cities, starting today. Read the whole story

  • Volvo Invites Viewers To Rate C30

    [Automotive] Volvo has thrown wide the doors, inviting European TV viewers to tell the company what they think of its new C30 compact wagon. Read the whole story

  • Bear Naked Redefines Granola

    [Food] As Bear Naked introduces two new granola flavors this month, the scrappy brand challenges Kraft and General Mills for dominance in the granola … Read the whole story