Marketing Daily
Tuesday, January 9, 2007
  • Audi CMO's Aim: Put Some 'Soul' Into Brand

    [Automotive] Scott Keogh, Audi's chief marketing officer, talks with us at the Detroit auto show and says it's time for the "well-behaved intelligent" brand … Read the whole story

  • Cadillac Teams With YouTube For Video-Sharing Campaign

    [Automotive] Cadillac teams with Google on a new campaign that lets people tell stories about the role Cadillac has played in their lives, and … Read the whole story

  • Wal-Mart Targets Critics With New Image Ads

    [Retail] The latest salvo in what feels like Wal-Mart's 100-year war to save its tattered reputation began airing yesterday. Read the whole story

  • Letter From CES Las Vegas

    Get an insider's view of the Consumer Electronics Show from Las Vegas this week. Market researcher Sarah Browne's major takeaway from Bill Gates' opening … Read the whole story

  • Kleenex 'Lets It Out,' But Don't You Try

    [Packaged Goods] A new national campaign for Kleenex brings viewers face-to-face with individuals telling stories that sometimes end in tears. But go to the … Read the whole story

  • Live from CES: Mommycast Moving Into Omnimedia

    Our CES correspondent runs into two Virginia moms who are the podcasting duo called Mommycast. Dixie has ponied up a $100K sponsorship, and a … Read the whole story

  • What Marketers Wish For In 2007

    [Restaurants] To get an idea how they plan to grab their share of the $537 billion forecast for restaurant sales in 2007, we surveyed … Read the whole story

  • State Street Aims For Precision In ETF Overhaul

    [Financial Services] State Street Global Advisors is rebranding its exchange-traded funds under the SPDR name with a new logo, ads and revamped Web site. Read the whole story

  • Brands Line Up To Promote 'American Idol'

    [Entertainment] Six companies are in line to promote "American Idol." Nestle becomes the official candy, while Dreyer's will create new flavors tying into the … Read the whole story