Marketing Daily
Wednesday, January 10, 2007
  • Apple's New Phone Could Be Category Killer, Spur Ads

    The rumors were true. Steve Jobs did unveil the much-anticipated Apple iPhone at the Macworld Conference and Expo in San Francisco yesterday. It is … Read the whole story

  • Letter From Las Vegas

    Our correspondent weighs in on the latest from the floor at the Consumer Electronics Show. Was that Rupert Murdoch sitting in on Bob Iger's … Read the whole story

  • Procter & Gamble Goes Provocative For Old Spice

    [HBA] Old Spice men of decades past weigh in on boating, sports and women in a new campaign positioning the brand for guys in … Read the whole story

  • Port Authority Pulls Plug On Geico's GW Bridge Deal

    [Financial Services] Responding to apparent political pressure, the Port Authority of New York and New Jersey has rescinded its deal with Geico and the … Read the whole story

  • BofA Tests Reduced-Fee Mortgage In Washington

    [Financial Services] Bank of America is testing a reduced-fee mortgage program in Washington to see if it can get more of its existing bank … Read the whole story