Marketing Daily
Thursday, January 18, 2007
  • Global Warming, Political Climate Heat Up For Advertisers

    [Regulation] The change in power in Congress combined with an early presidential campaign season make advertising particularly vulnerable to politics, the ANA's chief lobbyist ... Read the whole story

  • Lead Marketers Exit Sears, Verizon

    [People] It was a day for women to leave the marketing executive suite yesterday, as Jerri DeVard resigned her role at Verizon and Joan ... Read the whole story

  • FTC Chair Outlines Priorities At Advertiser Confab

    [Regulation] Federal Trade Commission Chairman Deborah Platt Majoras outlined the FTC's priorities for 2007 at the annual ANA law conference. Read the whole story

  • Tobacco War Veterans Warn Marketers Of Precedent

    [Regulation] "It happened to us and it can happen to you," warned two legal veterans of the government's successful ban on most tobacco advertising. Read the whole story

  • They Don't Call It Super For Nothing

    [Research] All told, advertisers have spent $1.72 billion advertising on the Super Bowl over the past 20 years, TNS Media reported yesterday. Read the whole story

  • J.D. Power: In Cars, Small Is The New Big

    [Automotive] After two decades of large vehicles dominating the market, J .D. Power and Associates reports the tide has turned. Market share for compact ... Read the whole story

  • Global Online Music Sales Doubled In 2006

    [Entertainment] Record labels sold an estimated $2 billion worth of music online or through mobile phones in 2006, doubling the previous year's sales, the ... Read the whole story