Marketing Daily
Tuesday, January 23, 2007
  • I Love My GPS: Hold The Unsolicited Ads

    [Research] Nearly one-third of Americans own or plan to buy a device with GPS navigation technology this year. But 75% of owners said they … Read the whole story

  • Scottrade Increases Spending With First New Ads In Four Years

    [Financial Services] Saying it has tripled the number of active accounts and nearly doubled the number of branches, Scottrade yesterday broke the first of … Read the whole story

  • Piaggio's MP3 Positioned As Practical Scooter For Earth-Lovers

    [Automotive] The makers of Piaggio's MP3--a highway-legal, three-wheeled scooter--plan to market it as a green alternative for commuters who are frustrated by climbing gas … Read the whole story

  • Retailers Make Way For Microsoft's New Vista

    [Retail] CompUSA will offer a money-back guarantee on "a great Vista experience," but no one anticipates a stampede of customers when Microsoft's newest operating … Read the whole story

  • Chevrolet Tops U.S. Truck Buyer's List Of Brands

    [Automotive] New research from the Kelley Blue Book ranks three domestic pick-up brands as the U.S. buyer's truck of choice. Topping the list is … Read the whole story

  • Countdown To Consumer-Generated Mania

    [Super Bowl] General Motors kicked off Webisodes yesterday about its Super Bowl Chevy ad finalists. Alka-Seltzer posted its new consumer-inspired jingle. Gino's out in … Read the whole story

  • Anheuser-Busch Adds Digital ID Check To Bud.TV

    [Beer] Sensitive to political criticism about targeting underage drinkers, Anheuser-Busch is using an age-verification system as it launches its Bud.TV Web-based TV network on … Read the whole story