Marketing Daily
Wednesday, January 31, 2007
  • McDonald's Launches YouTube Talent Search

    [Restaurants] McDonald's is running an "It's Your Break" online talent search and offering the winner a prime YouTube home page position on Feb. 19. Read the whole story

  • Countdown To Cupid: Valentine's Day Spending To Grow 20%

    [Retail] The average consumer will shell out $119.67 this year to celebrate Valentine's Day. Marketers are ready with ideas for young and old. Read the whole story

  • Ford Hosts Pre-Game; GM Plans Corporate Push

    [Super Bowl] Ford will tout its F-Series pickup during the "Built Ford Tough Pre Kick" show, but sit out the main event. General Motors, ... Read the whole story

  • ANA Blasts Research Calling For Ban On DTC TV Ads

    [Pharmaceuticals] The controversy over direct-to-consumer drug advertising is heating up, and it's coming at a critical juncture for the beleaguered pharmaceutical industry whose advertisers ... Read the whole story

  • Kellogg Stares Down High Costs As New Products Flow

    [Food] Kellogg will continue to push for product innovation and put marketing spending behind these higher-margin products, even as wheat costs soar. Look for ... Read the whole story