Marketing Daily
Thursday, February 22, 2007
  • Food Contamination Incidents Mushroom

    [Food] BJ's recalls private-label brand two days after Kraft recalled Oscar Mayer chicken breast strips, which came days after recalls from Dole, Hain and … Read the whole story

  • MasterCard To Debut PayPass Ad On Academy Awards

    [Financial] In addition to the new 60-second spot, the company is posting supporting tongue-in-cheek vignettes on tomorrow. Read the whole story

  • Dear Oscar, Got Glitter? Yours, Diet Coke

    [Beverages] New ads carrying a new slogan will air during Sunday's Academy Awards broadcast as Coca-Cola tries to give Diet Coke a little star … Read the whole story

  • Doing The Advertising Two-Step: Offend, Capitulate

    [Strategy] Offensive ads build communities. First came the homophobic, then the suicidal. Is Christianity or Islam next? Read the whole story

  • Weight Watchers To Offer Program Tailored For Men

    [Health] The diet company plans to up its ad spend this year, breaking a first offline campaign for its Web site as well as … Read the whole story