[Research] Despite the publicity and a culture that worships youth, not everyone in America is getting Botoxed. It's not that they don't want to; … Read the whole story

[Crisis Management] A rebound depends on how strong the brand is, how educated consumers are and how quickly the images of rats running through … Read the whole story

[Technology] The Chinese PC maker's ThinkPad was top ranked by TBR for brand awareness and customer satisfaction among corporate IT buyers. Can it make … Read the whole story

[Strategy] For the second time in less than a month, an unconventional marketing strategy causes tension in the city, but this time the company … Read the whole story

[Packaged Goods] The packaged goods giant plans to introduce versions of its current lineup, using Gillette's marketing road map to launch higher-priced, publicity-worthy products … Read the whole story