Marketing Daily
Tuesday, April 10, 2007
  • AutoNation Points Customers To Greener, Fuel-Efficient Cars

    [Automotive] The franchise is linking with Edmunds.com to identify qualifying vehicles. Under the program, vehicles online or at dealers that meet the E-Vehicle standards … Read the whole story

  • Microsoft Targets Businesses With Humorous, Geeky Ads

    [Technology] Leveraging the fear of every business owner that online security could be breached, the company is out to show how easy its Forefront … Read the whole story

  • A Hole In One For ... Iowa?

    Now that Zach Johnson has won the Masters, he is sure to be signed by multinational corporations looking to leverage his wholesomeness. But Johnson … Read the whole story

  • Bank Of America Absorbs U.S. Trust, Rebrands Entity

    [Financial Services] Private Wealth Management will be the largest manager of private wealth in the country. BofA says it is premature to discuss how … Read the whole story

  • American Airlines Looks To The Ladies For Revenue Growth

    [Travel] American is launching the industry's first online marketing channel just for women, and the company's first director of women's marketing says American will … Read the whole story

  • Ace Hardware Launches New National Campaign

    [Retail] Customers say it's the helpfulness of the sales force that differentiates Ace so the company is spotlighting the accomplishments of its customers, who … Read the whole story

  • Stride-Rite's Sperry Top-Siders Reach Young And Old

    [Apparel] The company's new VP/Marketing says it's enjoying growth from the women's market because of an expansion of its thongs and mules. A nautical … Read the whole story