[Automotive] While Chevrolet is running an online program letting consumers choose which, if any, of the three concepts GM should bring to the U.S. … Read the whole story

[Beverages] The beer giant aims to micro-boost the Bud brand's profile even higher, by offering team-specific packaging of its brews, employing 111 different graphics … Read the whole story

Growth is fueled by revenue, which is fueled by sales, which fuels and is fueled by awareness, which is fueled by sales and advertising … Read the whole story

[Research] Affinity found that, while print may be more effective, TV advertising is very effective when it is viewed by consumers who suffer from … Read the whole story

[Apparel] The shoe company unwraps its latest, designed in honor of the Red Sox slugger, fresh from the team's victory in the season's opener … Read the whole story

[Beverages] The issue is awareness--especially among younger consumers--of milk as a kind of commodity lacking the brand personality and youth appeal of the profusion … Read the whole story

[Athletics] Woe unto Don Imus, for he has fallen afoul of a major corporate interest. No--not his advertisers or even his own employer, CBS … Read the whole story