[Financial Services] The banking industry by its nature "is financially oriented, not marketing oriented, which is why they sometimes struggle with branding," says CoreBrand. … Read the whole story
[Automotive] The company wants band members to be more than talking heads; it's looking to make them the spokespeople for Chevrolet, particularly within the … Read the whole story
[Beverages] "[WWE has] done a great job branding themselves and creating loyalty. And the ability to reach a massive audience through their various platforms … Read the whole story
[Retail] The retail giant has cast aside its plans to target more affluent consumers. Instead, because consumers are worried about income, the cost of … Read the whole story
[Telecommunications] In advance of the start of this year's hurricane season, the company is making an extra effort to remind its customers in the … Read the whole story
[Spirits] The YouTube contest, a first for the brand, is designed to engage the 21-plus crowd and make the brand relevant to them. "Malibu … Read the whole story
[Retail] "The housing market continues to be a challenge, and erratic weather conditions across the U.S. negatively affected our spring selling season." The company … Read the whole story