[Automotive] Deutsch's chief creative officer says the ads seize upon a "cultural momentum, where there is an openness and desire for progressive ideas." But … Read the whole story
[Restaurants] Wendy's will put marketing support behind the product eventually, but says one advantage to teaming with P&G; is that the packaged goods giant … Read the whole story
[Telecommunications] Executive Vice President/CMO John Stratton says having fewer agencies will let the company "leverage key creative teams and develop one immediately identifiable Verizon … Read the whole story
[Retail] By some measures, consumers seem resigned rather than proactive. After Katrina, people searched online to find the cheapest gas stations in the area. … Read the whole story
[Electronics] Toshiba is offering instant, in-store rebates on some of its HD DVD players as studios release HD DVD-formatted movies. The company is also … Read the whole story
[Automotive] Deutsch says the effort accomplishes two things: It lets consumers know the breadth of OnStar's abilities, especially as it regards safety concerns. And, … Read the whole story