Marketing Daily
Tuesday, June 19, 2007
  • Ford Brings Back Taurus With Ads Focused On Safety

    [Automotive] As it resurrects its beloved Taurus brand, Ford is breaking a raft of ads that feature a message focused on safety. They're gearing ... Read the whole story

  • CSPI Predicts Demise Of Key Kellogg Kid Brands

    [Food] Kellogg's move to stricter self-regulation in children's advertising could signal a death knell for the most child-targeted brands, predicts Michael Jacobson, head of ... Read the whole story

  • Trojan Sticking With Controversial Condom Campaign

    [HBA] Guys are pigs, suggests Trojan, in its largest-ever campaign positioning condoms as the socially responsible gear for sexually active men. The marketer has ... Read the whole story

  • Minor League Baseball A Marketing Hit For VasoActive Ointments

    [Pharmaceuticals] The Danvers, Mass.-based VasoActive is focusing its campaign on minor league baseball stadiums. It's proving to be a grand slam strategy because of ... Read the whole story

  • Calvin Klein Jeans, Undies Get In Your Face ... In Print

    [Apparel] The new fall campaigns for Calvin Klein Jeans and Underwear are strictly a print affair. The company plans to run 360 pages in ... Read the whole story

  • Sony Pulling Plug On Sony Connect Online Music Store

    [Entertainment] Sony was unable to compete with Apple's iTunes store, and struggled to gain market share due to insistence upon a custom security-protected music ... Read the whole story