[Automotive] The effort, launching on Sunday, touts Jeep's lineup with a focus on fun and advertising that mixes a heritage pitch about the brand's … Read the whole story

[Financial Services] About 60% of consumers say they applied for a credit card through a pre-approved direct mail offer in 2007, Cardbeat finds. That's … Read the whole story

[Beverages] The study, aptly titled "Drowned Out: Alcohol Industry Responsibility Advertising on Television 2001-2005," also found that of the $4.9 billion spent to advertise … Read the whole story

[Beverages] In Japan, the most popular applications of the ingredient include use in coffee as it is particularly helpful in counteracting the negative effects … Read the whole story

[Food] WPP creative agency Ogilvy teams today with Yahoo Food to launch "In Search of Real Food", a Web-based branded entertainment series that's part … Read the whole story

[Forecast] The downgrade is the latest in a series of downward revisions issued by other leading industry forecasters and suggests that some fundamental shifts … Read the whole story