Marketing Daily
Thursday, June 28, 2007
  • New Jeep Brand Campaign Focuses On Four-Wheel Fun

    [Automotive] The effort, launching on Sunday, touts Jeep's lineup with a focus on fun and advertising that mixes a heritage pitch about the brand's … Read the whole story

  • Hail The Snail: Consumers Prefer Credit Card Offers In Mail

    [Financial Services] About 60% of consumers say they applied for a credit card through a pre-approved direct mail offer in 2007, Cardbeat finds. That's … Read the whole story

  • Center Finds Youth Alcohol Responsibility Ads Lacking

    [Beverages] The study, aptly titled "Drowned Out: Alcohol Industry Responsibility Advertising on Television 2001-2005," also found that of the $4.9 billion spent to advertise … Read the whole story

  • Jones Soda Gets Rights To Pharma Gaba Via Japanese Pact

    [Beverages] In Japan, the most popular applications of the ingredient include use in coffee as it is particularly helpful in counteracting the negative effects … Read the whole story

  • Unilever's Hellmann's Launches 'Real Food' Series

    [Food] WPP creative agency Ogilvy teams today with Yahoo Food to launch "In Search of Real Food", a Web-based branded entertainment series that's part … Read the whole story

  • Coen's Ad Spend Prediction Down Significantly From December

    [Forecast] The downgrade is the latest in a series of downward revisions issued by other leading industry forecasters and suggests that some fundamental shifts … Read the whole story