Marketing Daily
Wednesday, July 18, 2007
  • Marketers To Present Ads-To-Kids Plans Today

    [Food] Representatives of the food and beverage industry, consumer and trade groups and politicians gather in Washington today to hear what steps the industry ... Read the whole story

  • Dell Plans Scavenger Hunt In Cities

    [Electronics] The promotion is part of the trend to invite consumer participation, even though an earlier scavenger hunt in Boston by Cadbury Schweppes had ... Read the whole story

  • Disney, Panasonic Take To The Road

    [Technology] The national tour aims to promote the high-definition TV technology with exhibits and viewing stations. As one research group has found, only about ... Read the whole story

  • NADA Urges Congress To Kill Proposed CAFE Hike

    [Automotive] "Just because Congress sets an unreasonable CAFE standard that doesn't mean that consumers will buy these vehicles," says the auto dealers group. "If ... Read the whole story

  • Back-To-School Spending: Apparel Sales Will Be Flat

    [Retail] The National Retail Federation says consumers are expected to spend an average of $231.80 compared with last year's $228.14. Parents planning on holding ... Read the whole story

  • Coke Plans International Expansion For Glaceau

    [Beverages] Coke's President-COO Muhtar Kent said Tuesday that Glaceau was looking at "ramping up advertising" before Coke's $4.1 billion purchase and that has "not ... Read the whole story

  • Study Finds Consumers Don't Trust Mortgage Ads

    [Financial Services] Sixty-six percent of adults responding to a Harris Poll said mortgage advertising was "not credible," and an additional 22% found it "not ... Read the whole story