[Pharmaceuticals] "Consumers want to go online to get information and they're doing it now more than ever," says the head of Prospectiv, which conducted … Read the whole story

[Automotive] The study found that, whether or not maintenance work at dealerships was done right the first time, service personnel's willingness to talk to … Read the whole story

[Hospitality] The company hopes the ads will show off its new décor, including upgraded kitchens and more luxurious living rooms. The new positioning comes … Read the whole story

[Restaurants] The cross-promotion with Warner Bros. generates publicity for the famous steak house as well as for the movie, which opens on Friday. One … Read the whole story

[Food] The grassroots effort aims to educate consumers about the actual wheat content of competitive enriched wheat brands. It will also suggest that its … Read the whole story

[Packaged Goods] Replens, which has rolled out its Intimate Options line nationally, is ready to break an ad campaign later this year. It says … Read the whole story