Marketing Daily
Tuesday, July 31, 2007
  • General Motors, Toyota On Top In Motorist Choice Awards

    [Automotive] "The big surprise were the automakers that have no vehicles making the MCA list," says the president of AutoPacific, who notes that certain ... Read the whole story

  • Suzuki Backs NYC Film Festival In First Foray Into Latino Creative

    [Automotive] The automaker says the focus on the New York City festival reflects an effort to show products and not just signage because "in ... Read the whole story

  • Gap Launches New 'Classic Redefined' Marketing Campaign

    [Retail] Ads, running in September magazines, focus on such A-list celebs as musician John Mayer and actors Forest Whitaker and Lucy Liu, as well ... Read the whole story

  • At $1.38 Billion, Wrigley Posts Highest Sales Quarter Ever

    [Food] Higher prices in the U.S., a lower dollar overseas and double-digit sales of the Orbit brand in Russia, East Europe, Poland and Spain ... Read the whole story

  • 'Green Teens' Make Desirable Marketing Targets, Study Finds

    [Research] The Green Teen cohort trends slightly female, and 45% say they like to be the first to know about new products. The report ... Read the whole story