[Research] National advertising outperformed local advertising in '06, rising 8.2% compared with 3.5% for local advertising, primarily driven by the alternative media market that … Read the whole story

[Automotive] To promote the ownership changes in tandem with its new lifetime powertrain warranty, Chrysler Monday launched a corporate advertising effort touting the "New … Read the whole story

[Financial Services] The company is extending what many others do for Black History Month in February with sponsorships of book tours and a family … Read the whole story

[Spirits] "Tequila has always been marketed as this bastion of maleness," says In the Black Beverage Corp. "But our research found that 49% of … Read the whole story

[Electronics] With a year to go before the games begin in Beijing, sponsors are stepping up the buzz. Lenovo has announced a planned eBay … Read the whole story

[Food] "Our primary consumer tends to be food-involved and uses both Dijon and specialty mustards," says Tim Volkema, brand manager for Grey Poupon. "[They … Read the whole story