Marketing Daily
Thursday, August 23, 2007
  • Nissan Ties Up College Football Sponsorship Deals

    [Automotive] "There's a high level of engagement and passion among SEC fans, and an exclusive automotive presence allows us to create an 'ownable' segment ... Read the whole story

  • Report: Top Drugs Compromised by Online 'Brandjackers'

    [Pharmaceuticals] MarkMonitor says pharma companies should take responsibility for protecting their brands online in order to preserve the integrity of their brands, their reputations, ... Read the whole story

  • Reebok Makes 'Move' To Regain Lost Market Share

    [Retail] The shoemaker seems to have lost sight of its target market, says one analyst, and is struggling in a retail market that is ... Read the whole story

  • IBM: Opt-In Message Model Less Intrusive, More Relevant

    [Technology] The model would rely on dynamically inserting messages into the media content based on programming and consumer profile, says an IBM practice leader. ... Read the whole story

  • CKE Launching 'Flat Buns' Campaign For Carl's Jr. Patty Melt

    [Restaurants] A popular rap song, "I Like Flat Buns," was created as a radio spot for the launch of a similar product at Hardee's ... Read the whole story