Marketing Daily
Thursday, September 6, 2007
  • Economy Hurts Some Brands, But Others Set Records

    [Automotive] The sub-prime mortgage fiasco is hitting the industry, with several mass-market brands feeling the pinch of higher interest rates and a slower housing … Read the whole story

  • CBS Raising 'Cane' Profile Among 'Rolling Stone' Readers

    [Beverages] Strips containing the flavor of a fictitious rum will be carried in certain editions of the magazine to promote the new series. George … Read the whole story

  • Starbucks, Apple Strike Up The iTunes

    [Retail] Music isn't Starbucks' only growth path. The company is continuing its smoothie experiment, which dovetails with core customer concerns about health and wellness … Read the whole story

  • Pontiac Launches Campaign Offering College Scholarships

    [Automotive] The 13-week promotion features ESPN College GameDay hosts Chris Fowler, Lee Corso and Kirk Herbstreit, versions of whom appear on, a raft … Read the whole story

  • Kroger Debuts Marketing For Its Organic Foods Line

    [Retail] The latest 19-page Kroger "mymagazine" currently being sent to Kroger Plus loyalty card members is dedicated to organics, and was sent out to … Read the whole story

  • Gray TV To Offer Ad Tie-In To Video Search Queries

    [Technology] Pixsy CEO Chase Norlin says the company created a "mini Google search engine for Gray TV because if the consumer can't find the … Read the whole story