[Automotive] The marketing veep says the company and agency avoided benchmarking automotive campaigns for the effort. "Car companies put themselves in a box: they … Read the whole story
[Research] Effective measurement is still an issue for ANA marketers as evidenced by the dichotomy between what companies are measuring and what they feel … Read the whole story
[Telecommunications] Aside from contests and giveaways through a variety of publications, the marketing strategy entails ads in retail outlets, strong presence on the Virgin … Read the whole story
[Research] Food brands touting nutritional/digestive benefits head the Top 10 lists of products more likely to be purchased by premium pet owners than others … Read the whole story
[Food] Thomas' saw that its bagel business was doing just fine and didn't want to cannibalize its own base to consumers who might prefer … Read the whole story
[Retail] The company says this year's version, themed "Leave Nothing," "captures the essence of football--pouring heart and soul into every day and every play, … Read the whole story
[Hospitality] The company's director of resort marketing says Hyatt is hoping to get golf pros to serve as influencers. "We are going to leverage … Read the whole story