Marketing Daily
Wednesday, September 19, 2007
  • Xbox's 'Halo 3' Is A Campaign Of Monumental Proportions

    [Entertainment] Brands and real-world products rushing headfirst to put virtual versions of themselves in the digital universe had better step aside for a locomotive … Read the whole story

  • Older Travelers Rely Most Heavily On Trusted WOM

    [Research] Boomers and Matures use a wide variety of sources for travel information--including television, travel agents, radio, outdoor advertising, print and various types of … Read the whole story

  • Texas Instruments Ignites Major Push For DLP HDTVs

    [Technology] For the few semiconductor companies like TI that have consumer product divisions it's not unusual to put financial muscle behind the brand, says … Read the whole story

  • Cancer Society Launches Largest Single-Issue Ad Campaign

    [Trend] "We think it's mission critical and morally appropriate to resolve the problem of access to care, and we have concluded that it's the … Read the whole story

  • MGM Film Promo Touts Free Coffee Across U.S., Canada

    [Entertainment] The studio's SVP/marketing tells Marketing Daily the idea came about during a department brainstorming session. "We were talking about ways to organically spread … Read the whole story

  • Nationwide Launches New Life Insurance Product

    [Financial Services] Nationwide markets to consumers via its distribution partners, and the company has created collateral samples of several whole life-related pieces that agents/producers/brokers … Read the whole story