Marketing Daily
Tuesday, September 25, 2007
  • QVC's Brand Plan: Own The Letter Q

    [Retail] The transformation from a TV shopping channel into leading multimedia retailer includes redesigning the Web site to create a social shopping experience. Online ... Read the whole story

  • Panelists Laud Defensive Branding To Curtail Online Damage

    [Conference] Brands need to create an organization dedicated to social media, and also they need to teach marketers how to interpret raw data. "Often ... Read the whole story

  • TV Guide Campaign Designed To Give Viewers Their 'Fix'

    [Entertainment] "This effort is an important step in the continued revitalization of the TV Guide brand and in driving further awareness and usage of ... Read the whole story

  • Meijer Launches E-Commerce Site

    [Retail] The midwestern grocery chain won't talk about how it will market the site but a FAQ there notes that it "now features thousands ... Read the whole story

  • Marketing Practices Should Not Be Defined By Media

    [Conference] Furthering a holistic theme, one panelist at OMMA New York on Monday argued that making a distinction between branding and direct marketing would ... Read the whole story

  • Halloween Doesn't Look Too Scary For Sales

    [Retail] Even if the economy is saying "Boo" to consumers, retailers aren't expecting it to interfere with a little holiday like Halloween: The National ... Read the whole story