[Retail] The transformation from a TV shopping channel into leading multimedia retailer includes redesigning the Web site to create a social shopping experience. Online … Read the whole story

[Conference] Brands need to create an organization dedicated to social media, and also they need to teach marketers how to interpret raw data. "Often … Read the whole story

[Entertainment] "This effort is an important step in the continued revitalization of the TV Guide brand and in driving further awareness and usage of … Read the whole story

[Retail] The midwestern grocery chain won't talk about how it will market the site but a FAQ there notes that it "now features thousands … Read the whole story

[Conference] Furthering a holistic theme, one panelist at OMMA New York on Monday argued that making a distinction between branding and direct marketing would … Read the whole story

[Retail] Even if the economy is saying "Boo" to consumers, retailers aren't expecting it to interfere with a little holiday like Halloween: The National … Read the whole story