Marketing Daily
Wednesday, October 10, 2007
  • Cook Has Work Cut Out For Him As Samsung's New CMO

    [Electronics] Although he hasn't worked in the consumer electronics space yet, he understands the way consumers shop, what keeps them coming back, and what … Read the whole story

  • Masters Of Marketing: Keepers Of The Zoo?

    Two decades, two children, two states and I'm back, only this time it's about marketing and it's daily and it's online. And in the … Read the whole story

  • HSBC Direct Launches $20K Dash Savers Sweepstakes

    [Financial Services] The point is to introduce the bank's customers to a new collection of high-yield online CDs, which allow customers to lock in … Read the whole story

  • Study: Private Labels Missing Hispanic Opportunities

    [Research] "This data indicates that retailers with private-label brands have an opportunity to market to Spanish-speaking Hispanic audiences by communicating to them in their … Read the whole story

  • Chivas Bringing Back 25-Year-Old Scotch

    [Spirits] The company last week launched the grassroots end of a U.S. campaign aimed at mining the consumer trend toward premium scotch. The effort, … Read the whole story

  • Toyota Pitches Yaris To Xboxers

    "Gamers are open-minded, very tech-savvy, and always weighing their options. Games are all about problem solving. Yaris is a very practical, highly efficient vehicle, … Read the whole story