Marketing Daily
Wednesday, October 17, 2007
  • Toyota Reliability Drops In 'Consumer Reports' Survey

    [Automotive] Although the gap between high and low quality among vehicles has steadily closed over the past 15 years, the issue may be critical … Read the whole story

  • Brand Matters: Delta 3Q Profit Quadruples; Sales Up 10%

    [Air Travel] "Delta is one of the most marketing-focused of the legacy airlines," says Forrester analyst Henry Harteveldt. "Against Jet Blue, in particular, Delta … Read the whole story

  • Sponsorships: Amplified With An Interactive Boost

    As offline events become more and more digital with interactive kiosks, dynamic signage, and mobile social networks like Facebook and Twitter, the opportunity to … Read the whole story

  • Holiday Spend Outlook: 'Tis The Season To Be Gloomy

    [Retail] The NPD Group notes that the popularity of gift cards has hurt other retail segments, especially impulse buying. "In past years, impulse purchases … Read the whole story

  • NPD Study Finds Treo, T-Mobile Hardest Hit By IPhone

    [Telecom] Initial iPhone buyers were 10 times more likely than other new phone buyers to have previously owned a Treo and three times more … Read the whole story

  • Au Bon Pain Moves To All-Natural Chicken

    [Restaurants] In addition to in-store nutrition kiosks, which offer customers in-depth ingredient and dietary information about each Au Bon Pain menu item, the company … Read the whole story