Marketing Daily
Thursday, October 18, 2007
  • Mercedes Separates Star From Brand Name, Loses Dimension

    [Automotive] Separating the logo from the text may make sense given the universal recognition among consumers of the brand. "My first instinct was, why ... Read the whole story

  • Marketers Generally Support New DMA Mailer Guidelines

    [Industry] "We're in an age where consumers have lots of control, and we need to be responsive to their preferences every step of the ... Read the whole story

  • Whirlpool Targets OxiClean Lovers With Launch

    [Retail] Billing it as "the next generation" in cleaning technology, Whirlpool's new Aspen Green Duet Steam washer is believed to be the first appliance ... Read the whole story

  • Direct Banking Market To Nearly Triple In Five Years

    [Financial Services] Financial institutions must enhance existing online account opening systems to take advantage of deposit acquisition, customer retention opportunities, and huge cost savings ... Read the whole story

  • With New Agency, Orkin Bids Ned, The Orkin Man Adieu

    [Service] CMO Kevin Smith says that the creative evolution will be toward a message that appeals to younger consumers concerned about issues like diseases ... Read the whole story

  • Staff Is The Key To Department Store Customer Satisfaction

    [Retail] Michael De Vere, executive director of emerging industries at JD Power, says courtesy and friendliness account for 31% of the consultancy's measure of ... Read the whole story