[Research] As with other consumer segments, a close look at Evangelicals reveals a complex and sometimes contradictory profile, according to a new report from … Read the whole story

[Automotive] The ads will be shot at a new dealership that evinces a distribution strategy launched five years ago to group the three brands … Read the whole story

As pressure continues to mount from shareholders and senior management to "make the numbers," marketers may surrender to the quick fix of promotion-driven marketing. … Read the whole story

[Food] Introductions of new dark chocolate lines from Mars and Hershey this year have increased the pressure on the premium chocolate companies such as … Read the whole story

[Entertainment] "The tricky thing about designing a marketing campaign around ["Last One Standing"] is there's not one host, or a central person, to build … Read the whole story

[Automotive] "We realize so many can't be there, and this is a little unusual to go beyond that to send out invitations to dealers, … Read the whole story

[Financial Services] "It appears that the biggest hurdle for lenders in reducing card attrition is to engage the cardholder in the card's value proposition … Read the whole story