Marketing Daily
Wednesday, December 12, 2007
  • Ford To Launch Widgets For Sync On AOL

    [Automotive] The developer says the widgets serve up advertising and can be distributed virally. So even though the ad-like widgets launch on AOL, unlike … Read the whole story

  • Dunkin' Donuts Hitches Rides With Hess, Sara Lee

    [Restaurants] Laura Ries, president of Ries & Ries, an Atlanta-based brand consultancy, calls the moves "an easy way to get greater distribution without opening … Read the whole story

  • White Goods So Reliable, Study Finds Warranties Useless

    [Technology] "Extended warranties certainly provide a degree of peace of mind," says Dale Haines, senior director of the real estate and construction industries practice … Read the whole story

  • Marketers Should Consider Emotional Quality Of TV Shows

    [Research] Overall, positive brand feelings for products increased 85% when placed during "highly enjoyable" programming. Perhaps more importantly, purchase interest increased 145%. "The more … Read the whole story

  • AT&T Moves To Upgrade Dial-Up Customers To Broadband

    [Telecom] Analysts say rather than call attention to the increase in dial-up prices, AT&T; has focused marketing efforts on moving subscribers to broadband, and … Read the whole story

  • Nielsen Finds Obama, Romney On Top In Ads

    [Politics] Hillary and Rudy have some catching up to do. The presidential race for paid TV exposure for most of 2007 puts Barack Obama … Read the whole story