Marketing Daily
Monday, December 17, 2007
  • AT&T Scores Touchdown With Aggressive Campaign

    [Telecom] The company stepped into an aggressive advertising campaign Sunday, running full-page ads in 20 daily newspapers around the country to let consumers know … Read the whole story

  • Unilever To Unveil Dove Ad Winner During Oscars

    [Packaged Goods] Brand guru Bob Passikoff cautions: "The minute you open it up to 'commentary'--even with screening--it becomes something less than a campaign and … Read the whole story

  • Miller To Test Lo-Cal Versions Of Its Craft Beers

    [Beverages] Benj Steinman, editor of Beer Marketers Insights, says it is a first among the big four, Bud, Bud Lite, Coors Lite and Miller … Read the whole story

  • Indulgence Is On The Menu For 2008, Researchers Say

    [Food] For food marketers, pairing indulgences with everyday products (like a floral-flavored marshmallow, or mix-ins for a peanut butter and jelly sandwich) can open … Read the whole story

  • Boost Rolls Out Initiatives Designed To Reach Art Crowd

    [Telecom] Mark Fewell, senior director of business development at Boosted, says the space is intended to provide a venue "for the artists whom we … Read the whole story

  • Hallmark Lets Consumers Design Cards In Competition

    [Packaged Goods] "[Futurist] Alvin Toffler's original view of consumers acting as producers for advertising and marketing has been hijacked, kidnapped and warped," says William … Read the whole story