Marketing Daily
Friday, December 21, 2007
  • Belvedere Vodka Triples Ad Spend For New Campaign

    [Spirits] "Moving forward, we are doing a sort of a full frontal assault in terms of positioning," says Emily Cohen, senior brand manager for … Read the whole story

  • Harvick To Star In Shell's Anti-Gunk Campaign Return

    [Automotive] In conjunction with TV, Shell will also introduce a new online campaign, enhanced point-of-purchase materials, radio advertising, outdoor billboards and all-new promotions designed … Read the whole story

  • AT&T Study: Small Businesses Sticking To Traditional Media

    [Research] "Small businesses still see strong value [in directory advertising], but they're also eager to get online," Bob Mueller, executive director of business operations … Read the whole story

  • Baskin-Robbins Modernizes Web Site For Today's Moms

    [Food] PR will support the site's relaunch as well as an e-mail to the more than one million Baskin-Robbins Birthday Club members in 2008. … Read the whole story

  • Kodak Signs On To Donald Trump's 'Celebrity Apprentice'

    [Electronics] The effort includes a microsite showing aspects of the AiO printers featured on the episode and a sweepstakes promotion dangling a chance to … Read the whole story

  • P&G To Promo Tide On Super Bowl, Sources Say

    [Packaged Goods] The country's leading advertiser will promote one of its legacy brands with a 30-second spot--although it's unlikely that P&G; is paying the … Read the whole story