[Spirits] "Moving forward, we are doing a sort of a full frontal assault in terms of positioning," says Emily Cohen, senior brand manager for … Read the whole story
[Automotive] In conjunction with TV, Shell will also introduce a new online campaign, enhanced point-of-purchase materials, radio advertising, outdoor billboards and all-new promotions designed … Read the whole story
[Research] "Small businesses still see strong value [in directory advertising], but they're also eager to get online," Bob Mueller, executive director of business operations … Read the whole story
[Food] PR will support the site's relaunch as well as an e-mail to the more than one million Baskin-Robbins Birthday Club members in 2008. … Read the whole story
[Electronics] The effort includes a microsite showing aspects of the AiO printers featured on the episode and a sweepstakes promotion dangling a chance to … Read the whole story
[Packaged Goods] The country's leading advertiser will promote one of its legacy brands with a 30-second spot--although it's unlikely that P&G; is paying the … Read the whole story