Marketing Daily
Tuesday, January 29, 2008
  • Don't Look For Warm Reception For Diesel-Powered Vehicles

    [Automotive] "The only way I can explain it is that the escalating prices of diesel fuel have soured some people on diesel even more … Read the whole story

  • Living In A Branded City, Underground

    Instead of a cacophony of garbage that tends to cancel itself out like grey noise, we have - to paraphrase the new campaign for … Read the whole story

  • Wendy's To Set Self Apart As 'W-a-a-a-ay Better Than Fast Food'

    [Restaurants] The new campaign, which comes out next week, focuses on the food again and uses the red-pigtailed Wendy as an animated icon. Wendy's … Read the whole story

  • Despite Turmoil, Sprint Scores Super Bowl Sponsorship

    [Telecom] Clear Channel and Sprint sealed the deal sometime in the fall. "This was an opportunity to create something great on a blank canvas, … Read the whole story

  • Nick-At-Sea: SpongeBob's Parent Teams With Royal Caribbean

    [Entertainment] The timing of this announcement might find an economic sweet spot. The family market is one of the fastest-growing segments of the cruise … Read the whole story

  • Teleflora, Hearst And NBC Launch Mother's Day Campaign

    [Packaged Goods] The NBC one-hour special, airing during prime time on Mother's Day, will include guest appearances by celebrity moms and will show stories … Read the whole story