Marketing Daily
Wednesday, January 30, 2008
  • Wal-Mart Leverages Economic Concerns With Promotion

    [Retail] "Inflation is back at the same time that housing wealth is declining. This is a big issue for consumers, and there are few … Read the whole story

  • BrandIntel Study Reveals Some Surprise Winners

    [Automotive] BrandIntel says the Web chatter is the very tide of opinion new-vehicle shoppers bump up against when they are researching choices online. "So … Read the whole story

  • Marketers Can Take Advantage Of Poor Economic Climate

    [Strategy] Among Drew Neisser's ideas are adding some entertainment. "If humor was right for your brand in good times, it's even more right for … Read the whole story

  • Taco Bell's Super Bowl Ad Emphasizes Meal Quality

    [Restaurants] Pre-game exposure and the ad during the Super Bowl launch a five-week campaign window for Fiesta Platter that includes advertising on Fox's "American … Read the whole story

  • Survey Finds Most Boosting Experiential Ad Budgets

    [Trends] Because the lack of ROI measurements is seen as a big obstacle to going experiential, "we try to combine ROI with what we … Read the whole story