[Retail] "Inflation is back at the same time that housing wealth is declining. This is a big issue for consumers, and there are few … Read the whole story

[Automotive] BrandIntel says the Web chatter is the very tide of opinion new-vehicle shoppers bump up against when they are researching choices online. "So … Read the whole story

[Strategy] Among Drew Neisser's ideas are adding some entertainment. "If humor was right for your brand in good times, it's even more right for … Read the whole story

[Restaurants] Pre-game exposure and the ad during the Super Bowl launch a five-week campaign window for Fiesta Platter that includes advertising on Fox's "American … Read the whole story

[Trends] Because the lack of ROI measurements is seen as a big obstacle to going experiential, "we try to combine ROI with what we … Read the whole story