[Financial Services] "What we have done is create characters who are malleable--who can be used to promote different products for Allstate," says Leo Burnett's … Read the whole story

The Internet is impacting all elements of business and society. As markets change, the practice of branding must change to remain relevant. We must … Read the whole story

[Beauty] Chicago-based research firm Mintel, which released a study on men's fragrances, says the market will grow in the U.S., tracking a 4.4% increase … Read the whole story

[Retail] But for those stores that rely heavily on women's apparel, the news is more sobering. Part of the issue, Retail Forward's Mandy Putnam … Read the whole story

[Technology] "Rather than just sell digital content, offer free movie previews and clips as advertainment to encourage people to buy a theater ticket or … Read the whole story

[Awards] "Unilever and Kellogg's, top winners in past Effie competitions, know what it takes to create effective global campaigns with strong underlying insight and … Read the whole story

[Strategy] Podrunner's mix of tribal, percussion-based, fixed-tempo tracks earned it honors as one of iTunes' "Best Podcasts of 2007" and made it a perfect … Read the whole story