Marketing Daily
Tuesday, March 4, 2008
  • February Was A Flop For Everyone But Mercedes-Benz

    [Automotive] The good news for the Big Three was that their efforts to belatedly commit resources to unibody crossovers and smaller SUVs and cars … Read the whole story

  • Whole Foods Makes A Play For The Natural Woman

    [Retail] The personal-care products industry has come under closer and closer scrutiny, as watchdog groups have stepped up their challenges. The Environmental Working Group, … Read the whole story

  • Dannon Launches Jamie Lee Curtis Activia Ads

    [Food] Rothman says that in the first phase Curtis helps the everyday person get comfortable with talking about digestive health as she discovers Activia. … Read the whole story

  • Thin Is In For Marketing Hitachi HDTV Brand

    [Electronics] Hitachi hopes product placement in hotels and retail stores will build brand awareness. It not only gives visitors a chance to see the … Read the whole story

  • General Motors, Virgin Airways Ink Mutual Promotions

    [Transportation] Cheryl Catton, Chevrolet's director of marketing, said the agreement with Virgin will include promotional opportunities. "The agreement gives us access to some of … Read the whole story