Marketing Daily
Wednesday, March 5, 2008
  • Growing Craft Beer Segment Boosts Overall Category

    [Beverages] Unlike the boom of craft beers that took place in the early 1990s, the current segment's growth seems more sustainable, with more professionals … Read the whole story

  • Ford's Newest Hispanic Campaign Turns On 'Luchadores''

    [Automotive] The effort uses the Mexican version of professional wrestling--in which masked luchadores compete--to extol the virtues of the Ford Edge crossover, Focus and … Read the whole story

  • Microsoft, Yahoo Eye Larger Slices Of Mobile Space Pie

    [Technology] Microsoft signed a deal with Nokia to bring its Silverlight developer platform to the Series 60, which runs on the Symbian operating system. … Read the whole story

  • Avon, Witherspoon Launch First Global Fund-Raising Product

    [Retail] "Avon knows its market so well," he says, "and knows its audience is as much its employees and reps as it is the … Read the whole story

  • Denny's Campaign Leverages Presidential Election Year

    [Restaurants] Centered at vote4real.com, the campaign plays off the political scene with an animated video debate, "Great Breakfast Debate of '08," and online voting … Read the whole story

  • CMO Council: Inadequate Data Access, Metrics Are Impediments

    [Research] "We're talking about building customer relationship programs that are part of a bigger strategy," says Donovan Neale-May. "We're talking about large-scale usage, across … Read the whole story