Marketing Daily
Thursday, March 6, 2008
  • New Product Messages Aren't Making Intended Impressions
    by Aaron Baar

    [Research] According to research conducted by Information Resources Inc., New Products magazine, comScore, and Schneider Associates, more than three-quarters of 1,000 American consumers couldn't … Read the whole story

  • COMMENTARY
    Brandtique: Maybelline
    by David Goetzl

    Maybelline's recent link with a series that carries "Lipstick" in the title, of all things, is a viable attempt at breaking through the proverbial … Read the whole story

  • Wachovia Securities Goes With 'With' In New Campaign
    by Karl Greenberg

    [Financial Services] The effort includes four TV spots that show everyday scenes and ask the question, "Who are you with?" The ads associate Wachovia's … Read the whole story

  • Domino's Plans No Marketing Changes, Despite Cuts
    by Nina Lentini

    [Restaurants] Jenny Fouracre, a spokesperson for the Ann Arbor, Mich.-based chain, says the job cuts are being made "very evenly" and are split between … Read the whole story

  • Cha-Ching! AOL Cashes In (With Yahoo)
    by Laurie Sullivan

    [Technology] Marketing the launch, AOL has teamed up with competition organizer TopCoder to kick off the Open AIM Developer Challenge to find the most … Read the whole story

  • Michelob To Sponsor Anthony Bourdain's Blog
    by David Goetzl

    [Beverages] Susan Malfa, Bravo's head of ad sales, said the series has "generated results for our sponsor partners in past seasons--commercial recall; positive brand … Read the whole story