[Automotive] Buick will support with an integrated TV, print, interactive and radio campaign that begins Thursday night on golf-themed TV media. The promotion will … Read the whole story

The key is to shift your thinking from campaign metrics to customer motivations. Many of the world's most iconic brands have realized there is … Read the whole story

[Research] "One of the things that surprises marketers, particularly those who have been using the media for several years, is how the costs are … Read the whole story

[Technology] Some might think marketing this type of technology to health-conscious southern Californians with toned and chiseled bodies requires little effort. But physical fitness … Read the whole story

[Retail] "[The campaign is] a parody of ads that take things way too seriously; we are making light of all that," says Colin Brickley, … Read the whole story

[Spirits] Sobieski, which is imported by Imperial Brands of Palm Beach Gardens, Fla., will be featured on LED boards during more than 275 events, … Read the whole story