[Retail] President/CEO Daniel Griesemer says the company will focus on its clothes. "We need to connect our product back to our brand essence, and … Read the whole story

[Tourism] "Usually, tourism can be affected by all the attention on the place of a dirty deed," says brand guru Laura Reis. "Nightclub where … Read the whole story

[Packaged Goods] The film will comprise footage taken at spontaneous events in different cities in which the company will place in high-traffic areas the … Read the whole story

[Food] "When you find something that works, you want to stick with it and you want to do things that make things better and … Read the whole story

[Technology] In movie projection rooms, ads are matched with movie content, whether rated PG or R, from the network center in Denver. "I can … Read the whole story

[Retail] "We have always had two kinds of advertising campaigns: the more socially aware, the ones we did with the UN, and more product … Read the whole story