[Retail] The effort may go over well with consumers for two reasons. The first is its link with an independent organization, especially one as … Read the whole story

Run quickly to the edge of tomorrow's consumers and drive your innovation team and marketing efforts fully to keep the heart of the niche … Read the whole story

[Packaged Goods] The new effort is an extension of the "Real Beauty" campaign launched in 2004. That effort has featured women who don't conform … Read the whole story

[Technology] Travel Bag offers features that let friends share tips and experiences through tools like Favorites, Travelogue, and Trip-O-Vent. American Airlines hopes that by … Read the whole story

[Financial Services] While credit card spending only accounts for about 6% of all small business spending, credit card companies are getting more aggressive when … Read the whole story

[Automotive] Phil Pacsi, VP/North American consumer tire marketing, says the move puts the Firestone brand beyond motorsports sponsorships for the first time in years. … Read the whole story

[Research] Packaged Facts, which estimates the category's compound annual growth between 2003 and 2007 at 6.9%, forecasts 3% annual growth over the next five … Read the whole story